Record labels play a vital role in the history of the Sweet Soul Music. One company in particular wrote global music history – Motown. In 1959 Berry Gordy jr. founds Motown in the garage of his house in Detroit. His seed capital is $800. During Motown´s best years, 30 % of all American top ten hits are produced at the pop-magician´s studio in Detroit.
Berry Gordy wants to develop young black artists and make them successful. He wants to make black soul which (also) appeals to whites. During Motown’s prime, it has artists such as The Marvelettes, Diana Ross & the Supremes, Gladys Knight & The Pips, The Four Tops, The Temptations, Stevie Wonder and The Jackson Five under contract. By the end of the 60s it was the most successful company run by African Americans in the U.S. Motown proved conclusively that the 20th century world sounds more modern because of black artists and their music.